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What do humans find most attractive?

Even though many of us don't want to admit it, good looks are the strongest factor influencing attraction. That's according to Madeleine A. Fugère, Ph. D., a psychology professor at Eastern Connecticut State University and author of The Social Psychology of Attraction and Romantic Relationships.

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Even though many of us don’t want to admit it, good looks are the strongest factor influencing attraction. That’s according to Madeleine A. Fugère, Ph.D., a psychology professor at Eastern Connecticut State University and author of The Social Psychology of Attraction and Romantic Relationships. “When we consciously state our preferences for an ideal long-term partner, most of us say that traits, such as kindness, mutual affection, and intelligence, are more important than physical attractiveness,” she tells mbg. (According to research, altruism, in particular, is a compelling trait, particularly for women.) But in actuality, “physical attractiveness has a stronger impact on our dating decisions than factors such as personality or education.” This emphasis makes sense. After all, humans link “attractive” physical features with health, youth, and fertility. For men and women, symmetrical faces are appealing. Research has also shown straight men prefer women with a waist-to-hip ratio of about 70%. Why? “People who vary from that basic percentage are more likely to have pregnancy loss and are more susceptible to certain diseases and fertility challenges,” says Fisher. Similarly, straight men in one study responded to a specific spinal curvature in women, one linked with the ability to successfully birth children. Importantly, many of the studies available on this subject are based on relatively small groups of primarily white people, meaning the findings may very well not be representative of people of other races or of the general population. This is an issue in many areas of scientific research, but it's particularly important to point out in the case of attraction, much of which may be heavily influenced by factors such as race, socioeconomic status, or other aspects of identity. These factors play a large role in our cultural understanding of beauty, and so studies that don't take them into account may not fully capture the truth about attraction. Indeed, cultural body ideals play a sizable role in what people find attractive. For instance, the glorification of thin frames is a relatively recent, Western phenomenon. From the “Venus of Willendorf” figurines from tens of thousands of years ago to the voluptuous women portrayed in paintings by Rubens and Rembrandt, bigger and rounder figures have historically been idealized. In fact, “The scarcity of food throughout most of history had led to connotations that being fat was good, and that corpulence and increased ‘flesh’ were desirable as reflected in the arts, literature, and medical opinion of the times,” according to an analysis by Garabed Eknoyan, M.D., a nephrologist at the Baylor College of Medicine. “Only in the latter half of the nineteenth century did being fat begin to be stigmatized for aesthetic reasons,” he writes. To that end, we also tend to be influenced by the opinions of our friends, family, and society as a whole. When media narratives frequently show us images of thinner, light-skinned women as the beauty ideal, for example, we internalize them until they become a subconscious preference. Validating this, according to one study3 of white college students, men preferred women with lower BMIs than are actually healthy. “Cultural and family norms can have a big impact on the types of people we might choose to pursue or not pursue as potential romantic partners,” Fugère says. All that said, sometimes looks aren’t everything. Palmer adds that “there is some interesting research showing that finding out that a potential partner has a good personality can broaden our acceptance of different body types.”

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Do guys like big eyes?

People who have large eyes are often perceived to be younger than they really are. Since perceived youth of a mate is also a sign of fertility, men tend to prefer women with neotenous features, like large eyes.

According to several university studies, research has shown that men generally find larger eyes on women more attractive. This perceived attractiveness of larger eyes has led to a growing trend (especially in Asia) of women using cosmetics and contact lenses with larger limbal rings in an attempt to create the illusion of larger eyes. Many have even done this permanently through cosmetic surgery. According to the research, the reason for this attraction is that men think that larger eyes (along with fuller lips, bigger breasts and smaller chins) are a sign of higher levels of oestrogen. The men believe that women who have higher levels of oestrogen will be more successful and have an easier time conceiving than women with lower levels, hence make a better mate. The men also think large eyes are a neotenous feature, which is a characteristic of youth shared by babies and children that humans evolved to retain so they could attract quality mates with "protective and nurturing impulses". A mate with protective and nurturing impulses is viewed as being more likely to help raise their offspring and raise reproductive success. People who have large eyes are often perceived to be younger than they really are. Since perceived youth of a mate is also a sign of fertility, men tend to prefer women with neotenous features, like large eyes.

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