Photo: John Diez

What do humans desire the most?

Once we have food, water and shelter we must feel safety, belonging and mattering. Without these 3 things humans crave we can not get in their smart state.

blog.growthinstitute.com - The Top 3 Things Humans Crave - Blog - Growth Institute

How do u tell a guy u love him?

Cute ways to tell him you love him “When I think of you it makes me smile.” ... “I feel special when I am around you.” ... “When I wake in the...

Last updated Apr 13, 2021

What couples last long?

11 Things Long-Lasting Couples Do Differently, According To Love... They Respect Each Other. ... They Don't Take Each Other For Granted. ... They...

Last updated Jun 7, 2022

Do you really know who the “One” is? Your true Soulmate?

Promotion

Maslow was right.

Once we have food, water and shelter we must feel safety, belonging and mattering. Without these three essential keys a person cannot get in their Smart State—they cannot perform, innovate, feel emotionally engaged, agree, move forward.

What You Crave

Safety, belonging, and mattering are essential to your brain and your ability to perform at work, at home, and in life overall. The greater the feeling of safety, both emotional and physical so we can take risks; the greater the feeling of connection with others, or the feeling that we’re in this together and we belong together; the greater the feeling that we personally matter and make a difference and are contributing to the greater good; then the greater the success of the company, the relationship, the family, the team, the individual. In every communication, in every conflict, we are subconsciously either reinforcing or begging for safety, belonging, mattering or a combination. It’s neurological… it’s primal… there is nothing you can do to override or change this subterranean subconscious programming as much as you may try.

Safety means creating an environment where we can take risks and stretch and grow. Is it safe to take risks at your company?

Belonging means creating an environment where we all feel like a tight-knit tribe, we’re all equal and we’re rowing in the same direction to reach our goals. Think about gangs—where people will literally kill to stay in the tribe. That’s how powerful this stuff is.

Mattering means each of us contributes individually in a unique way. We all make a difference. We’re appreciated and publicly acknowledged. Does your company culture work this way?

Where You Crave It

Safety, belonging, mattering is already prevalent in your life and company—let’s see where. Let’s do a quick quiz. For each behavior below, what is the person craving?

Fight/Flight/Freeze craves _______ Talking about “us vs. them” craves _____ Victim/complaining craves _____ Procrastination craves ________ What are the answers? 1. Safety, 2. Belonging, 3. Mattering, 4. Safety and Mattering. Sure, 1-4 could crave all three, but it’s helpful to look at what is most essential, and then to provide that. It gets results faster. So as a leader, and as a human, you must identify in a given scenario whether it is safety, belonging or mattering that is most important to the people in your life… and then do everything you can to satisfy that subterranean subconscious need.

Safety + belonging + mattering = TRUST.

Can a 3 year old have a crush?

“Kids even 4 years old can have crushes on each other,” says Radcliffe. “It's just a natural development. First you love your mother and then you...

Last updated Sep 30, 2022

What is the lowest age of consent?

But there are exceptions. Angola and the Philippines both set the age of consent at 12, which is the lowest in the world.

Last updated Sep 25, 2019

Promotion

This means leaders must behave in ways that make employees feel that they are safe, that they belong, and that they matter. Doing so will help shift them out of their fear-driven Critter State (where all decisions are based on what they perceive will help them survive) and into their Smart State (where they can innovate, collaborate, feel emotionally engaged, and move the company forward). This isn’t just true of employees. It’s true of clients, associates, spouses, friends, children. At our emotional core, we all want safety, belonging and mattering. To influence anyone, we must influence emotionally. The art (and science) of influence is more complex than can be fully explained here. However, I can share a few insights that may help you better open people up to their Smart State.

How to Get It

How do you boost the experience of safety, belonging, mattering within your company? Do what my super successful clients do–deliver safety, belonging, mattering through your behavior and communication. Here are behavior examples: Engaging Mission, Vision, Values – draws people together for a greater cause, helps us see where we’re headed together, sets our “code of conduct” as a tribe Individual Development Plans – shows how we matter and belong here, how our company sees us as a long term investment (we’re safe) Cultural Rituals: Rock Star, High Fives, Shout Outs, Public Appreciation – reinforces mattering and tribal customs (safety, belonging) Transparency: Accountability Structures, Open Communication, Fairness – we’re safe, belong, matter since we know where the performance “bar” is and how to jump over it

Do you see how all three reinforce safety, belonging, mattering?

Every employee, every family member, can be happier and more effective if you simply identify which of these three needs are programmed into their subconscious so powerfully that they literally crave them.

Which do you crave? Which do the most important people in your life crave?

Christine Comaford of SmartTribes Institute applies the latest neuroscience research to help companies build vibrant engaged culture, rich and committed leadership, consistently compelling sales and marketing.

blog.growthinstitute.com - The Top 3 Things Humans Crave - Blog - Growth Institute

How do you know someone is good for you?

Here's our list of 10 telltale signs someone is good for you. They motivate you to grow. ... You don't have to pretend to be someone else. ... They...

Last updated Nov 19, 2021

How long before someone asks you to be their girlfriend?

Three months – If you're both friends already If both of you have been friends for a while, and have started seeing each other a lot more often or...

Last updated Oct 27, 2020

Promotion

What are signs that a girl likes you?

Signs a Girl Likes You She reschedules a date she can't make. ... She makes an effort to continue the conversation. ... She compliments you and...

Last updated Sep 17, 2019

Promotion

What planet gives beauty?

Considered a “benefic" planet, Venus has long been considered auspicious, which explains why the ancient Romans named this planet after the goddess...

Last updated Feb 1, 2018