What causes a house not to sell?

The most common reason why your home may be sitting on the market is due to high pricing. You can avoid overpricing your home by talking with your real estate agent and examining the value of similar homes in your area.

quickenloans.com - Why Isn't My House Selling? 12 Things To Do | Quicken Loans

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What You Can Do If Your Home Isn’t Selling

If your home is sitting on the market and you’re ready to make a change, consider these steps to determine the route of the problem and the possible solutions to fix it.

Identify The Problem

The first step to correcting a problem is identifying it. As the expert on your home, there may be opportunities for improvement you will not notice because of your familiarity with the property, such as pet-related smells or household clutter. This makes unvarnished opinions your biggest tool to improve your home. Ashley Baskin, a licensed real estate agent who serves on the advisory board for Home Life Digest advises looking at the property through the eyes of the buyer to see if you can spot anything that would make you want to pass, but also get some outside opinions. “Reach out to agents who toured the property and solicit feedback from their clients or other potential buyers who passed on the property as a great way to get to the source of the problem,” she says.

Reconsider The Price

We recommend listening to your listing agent’s advice on pricing your home, but if you’re concerned the price could be the barrier preventing a sale, it may be time for a price drop. Discuss your concerns with your agent and don’t be afraid to ask questions to understand why your home is priced a certain way.

Consider Sweetening The Deal

To take it a step farther, consider adding a home warranty or an owner’s title insurance policy to reassure potential buyers who are wary of how long the home has been on the market. In the digital age, showing your home online is just as important as showing it in person. Chase Michels with Michels Realtors in Downers Grove, Illinois, recommends getting creative with nighttime photos or drone photos to make your listing stand out. It’s also important to note whether the photos match the current season. “You don’t want to be selling a home with snow in the pictures in the middle of the summer,” he notes – a dead giveaway the house might be languishing. Make sure you have staged the home properly, as bright, fresh furnishings might make the new photos stand out to potential buyers. When in doubt, we recommend hiring a professional photographer to take the best possible photos of your home.

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Update The Listing

Baskin notes that good writing with engaging descriptions of the home’s amenities will help potential buyers picture themselves living in the home and neighborhood. “A skillfully crafted description can work wonders for driving traffic to tour the home,” she says. You may also want to focus on local amenities and highlight information that out-of-state buyers might not be aware of, and even extend your advertising to other areas to expand your pool. If you aren’t sure how to update your listing yourself, consider discussing other marketing next steps with your agent, such as sharing the listing on social media platforms.

Up Your Curb Appeal

Like anything else in life, first impressions matter, and how your home looks on the outside will either encourage or discourage buyers to look deeper. Add to your curb appeal by cleaning the yard, updating the entryway or freshening your landscaping. If you’re listing your home in the winter, consider virtually landscaping the home to show what it could look like in warmer months. However, it could be the neighbor’s home that’s the eye sore, says Baskin. “You may even have to offer to spruce up a neighbor’s yard or paint a fence that’s not technically on the property, but if it’s detracting from the appearance of the home, it is worth it.”

Try Virtually Staging The Home

Buyers want to visualize themselves in the home, making staging one of the most influential parts of the selling process. If you want to highlight the potential your home offers, consider virtual staging to showcase how the home could look after renovations. There are several services available that offer interior design advice for virtual staging as well.

quickenloans.com - Why Isn't My House Selling? 12 Things To Do | Quicken Loans

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