What are the best IG captions?

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blog.hootsuite.com - 264 Creative Instagram Captions for 2022 - Hootsuite Blog

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Instagram is an image-first social platform. If your photos and videos aren’t up to scratch, you’ll have a hard time finding success. But even great images and videos can fall short of expectations if you’re a slouch in the Instagram captions department. The words that accompany your graphics are a key component of building a brand on the network, and especially forming a connection with fans and followers. Captions can be up to 2,200 characters in length and include up to 30 hashtags. That said, most captions are nowhere near that long or stuffed with that many hashtags. No matter the length, the important thing is for your Instagram captions to grab attention and be easy to read and follow. Here, you’ll find 264 Instagram captions you can model or just copy-and-paste directly into your own Instagram posts. At the end of the list, we’ll also provide a few tips for writing effective Instagram captions of your own.

All the things

Bucket list

But first, coffee

Coming soon

Days like these

Don’t quit your daydream

Dream big

Girls just wanna have fun

Go big or go home

Good vibes only

Laughing on the inside

Launch day

Let’s get it started

Limited edition

Nailed it

New look

Normal is boring

Opening soon

Show your sparkle

Small pleasures

This just happened

Times like this

Weekend vibes

Why not me?

Wild and free

Work hard play hard

Yes or no?

This example from Vancouver-based pizza shop Grano proves that sometimes, two words are just enough: Want to go even shorter than short? Try a one-word caption. You may want to boost these captions with an appropriate emoji.

Amazing

Attitude

Awesome

Awkward

Balance

Blessed

Blessing

Bliss

Boom

Bravo

Brilliant

Classic

Crescendo

Cutest

Dreamer

Dreaming

Dreams

Dreamy

Epic

Escape

Everything

Explore

Exploring

Extra

Fabulous

Fave

Fearless

Feelings

Feels

Fierce

Fire

Flawless

Focus

Foodie

Forever

Friyay

Goals

Gold

Grateful

Gratitude

Hangry

Honestly

Honesty

Hustle

Hustling

Ideal

Inspiration

Inspired

Inspo

Jangled

Jealous?

Justified

Legend

Legendary

LOL

Magic

Moments

Mood

Natural

Newbie

No

Nostalgia

Notorious

Obsessed

Oddball

Original

Perfect

Perfection

Progress

Quest

Random

Reflections

Respect

Saturdaze

Serendipity

Sisterhood

Sparkle

Speechless

Sundown

Surprise

Tasty

Thankful

Throwback

TGIF

Unforgettable

Vibes

Wanderlust

Whatever

XOXO

Yearning

Yes

Yesterday

Yowza

Zany

Zap

Cake is the answer, no matter the question

Everything happens for a raisin

In my defence, I was left unsupervised

It may look like I’m not doing anything, but in my mind I’m pretty busy I’ve been on a diet for a week and all I lost was 14 days

Let’s taco ‘bout it!

As the weather starts to improve, Instagram comes alive with flowers and sunshine. Here are some captions to add some pizazz to le printemps.

April showers bring May flowers

In like a lion, out like a lamb

It’s gonna be May

Make hay while the sun shines

May the fourth be with you

Raindrops on roses

Spring cleaning

Spring fever

Spring forward

Spring has sprung

Spring is in the air

Perhaps the most Insta-worthy season, summer offers plenty of great photo ops—and the captions to match.

Bluebird days

Dog days of summer

Feelin’ hot hot hot

Good day sunshine

Girls just wanna have sun

Gonna be a bright, bright sunshiny day

Here comes the sun

My place in the sun

Nothing but blue skies

Soak up the sun

Summer daze

Summer lovin’

Summer nights

Summer vibes

Summertime

Sunlight is the best disinfectant

Sunshine is the best medicine

The livin’ is easy

As you’ve already seen, seasonal Instagram captions can help you keep things fresh throughout the year. Here are some great options for fall.

After the rain

Autumn leaves

Back to school

Fall back

Fall for fall

Leaf peeping

November rain

Pumpkin spice season

Sweater weather

Turkey time

Under my umbrella

Snow, lights, the holidays—winter is full of special moments to capture for the ‘Gram.

A snowflake is winter’s butterfly

Baby, it’s cold outside

Keep calm and winter on

Let it snow

The weather outside is frightful

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The winter of our discontent

Winter is coming

Look at this adorable snowy caption from Lee’s Donuts:

All the best drinks come with umbrellas

Beaching

Beachy keen

Catch a wave

Happy place

Life’s a beach

Resting beach face

Sail away

Sun, sand, sea

Sun’s out, guns out

Surf’s up

The ocean is the best hair stylist

Toes in the sand

Vacation mode

Vitamin Sea

We dream in colors borrowed from the sea

Where it’s at

Whether it’s your birthday or you’re wishing a happy birthday to a fellow Instagrammer, birthdays are a great excuse to celebrate on Instagram. Not your birthday? You could also celebrate the anniversary date of a product or business.

All about the cake

Another trip around the sun

Cake day

Candles just want to get lit

Fire hazard

Happy, happy birthday, baby

One year wiser

(S)he’s a jolly good fellow

Sweeter than a cupcake

Too many candles

Ah, the ubiquitous selfie. Love ‘em or hate ‘em, you’ve got to caption ‘em.

A selfie a day keeps the doctor away

Beast mode

But first, selfie

Confidence level: No filter

First I drink the coffee, then I do the things

Just me

I’m kind of a big deal

I speak fluent sarcasm

Life is too short to be boring

Living my best life

Me, myself, and I

Messy hair don’t care

Personality cannot be added with a filter

Some days are better than others

Swiped right

There’s always a wild side to an innocent face

Why hello there

Woke up like this

Work it

Worth it

Always on your team

Couple goals

Everything I do, I do it for you

Just us

“Love is composed of a single soul inhabiting two bodies.” – Aristotle

Love you to the moon and back

Partners in time

P.S. I love you

The best bad influence

You make my heart sing

You’re my lobster

Sometimes, someone else’s words perfectly capture everything you want to say.

“All you need is love. But a little chocolate now and then doesn’t hurt.” – Charles M. Schulz “Do not go where the path may lead, go instead where there is no path and leave a trail.” – Ralph Waldo Emerson

“Go confidently in the direction of your dreams.” – Henry David Thoreau

“I can accept failure. Everyone fails at something. But I can’t accept not trying.” —Michael Jordan “If you don’t like something, change it. If you can’t change it, change your attitude.” –Maya Angelou “If you want the rainbow, you gotta put up with the rain.” – Dolly Parton

“It’s kind of fun to do the impossible.” – Walt Disney

“Life is what happens when you’re busy making other plans.” – John Lennon “Never let the fear of striking out keep you from playing the game.” – Babe Ruth

“Nothing is impossible, the word itself says I’m possible!” – Audrey Hepburn

“Sometimes you will never know the value of a moment until it becomes a memory.” – Dr. Seuss “The future belongs to those who believe in the beauty of their dreams.” – Eleanor Roosevelt “The only impossible journey is the one you never begin.” – Tony Robbins “The only place where success comes before work is in the dictionary.” – Vidal Sassoon

“The road to success is always under construction.” – Lily Tomlin

“The way to get started is to quit talking and begin doing.” – Walt Disney

#travelgram (123.3 million)

#goodmorning (117.1 million)

#streetphotography (78.43 million)

#foodstagram (69.98 million)

#naturelovers (65.67 million)

#entrepreneur (64.40 million)

#outfitoftheday (52.83 million)

#sundayfunday (50.80 million)

#momlife (50.18 million)

#positivevibes (48.72 million)

1. Know your audience

Instagram demographics tell us that the largest group of users is 25 to 34 years old, and that women very slightly outnumber me on the network. But those are the broad strokes. In order to create the best Instagram captions for your audience, you need to understand who’s following you and seeking out your content. How old are they? Where do they live? What sorts of jobs do they have? What do they do outside of work? Our post on social media audience research can help you figure this out.

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To further define your audience, it’s a good idea to create audience personas. This helps make sure you think of your audience as real people with real preferences you can speak to. Once you know who you’re talking to, you can answer questions that will inform what you put in your captions:

Will my audience understand this reference?

Are emojis and netspeak appropriate to use here? ¯\_(ツ)_/¯

Do I need to add more context to this post?

What hashtags does my audience follow?

This example from bidet producer Tushy showcases the brand’s good understanding of their following. This type of edgy humor wouldn’t necessarily sit well with other audiences:

2. Identify your brand voice

If you haven’t identified your brand voice as part of a broader social media marketing strategy, ask yourself: ‘What are the qualities and values I want my brand to embody?’ Make a list and use it to shape your voice. You might also try jotting down a few adjectives that describe your business and use those to find the right tone. “Bold,” “curious,” and “authoritative” might make sense for a travel brand, for example. In general, Instagram users don’t expect a formal or serious tone. Of course, it depends on the industry and audience, but you should strive to keep things light, use humor where appropriate, and show personality. For some Instagram post inspiration, check out this episode of Fridge-worthy, where our social media experts break down why this sparkling water company’s brand voice is SO GOOD:

3. Place the most important words at the beginning of the caption

If you want your entire caption to display “above the fold,” stick to 125 characters or fewer. After that, followers will have to click More to see the rest of your text. So, don’t bury the lead. If you’re going to use a longer caption, make sure to put the most important and attention-grabbing info right upfront. Put any @mentions and hashtags at the end. In this example, it only makes sense that information about the giveaway is front and center. After all, that’s what this post is all about, and the bold intro helps grab the audience’s attention.

4. Use hashtags wisely

Use hashtags that are relevant to your post and target audience. Don’t use so many that they crowd your copy and make it difficult to read. If you want to use several hashtags but don’t want to clutter your caption, group your hashtags in one “paragraph” at the end of your post.

5. Ask a question

Asking a question in your Instagram caption is a sure way to spark engagement with your post. Engagement is a key component of the Instagram algorithm. It also creates a great opportunity to interact with your audience. You won’t likely want to ask a question in every Instagram caption, but this is a good strategy to employ from time to time. Just make sure that you monitor your comments and get engaged in the discussion your question sparks.

6. Use a call to action

If you want people to take a specific action after viewing your post, don’t be afraid to say so. If you want people to visit your website, direct them to the link in your bio. In this example from clothing brand Frank and Oak, the caption includes a call to action asking the brand’s followers to post pictures using a branded hashtag. Or if your post is shoppable, encourage users to check out the featured products. Easily manage your Instagram presence using Hootsuite. Manage all of your social profiles in one place, schedule and publish posts, monitor performance and much more. Try it free today.

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blog.hootsuite.com - 264 Creative Instagram Captions for 2022 - Hootsuite Blog

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