Photo: Felicity Tai

How can I make my art popular?

Create An Irresistible Online Presence With Your Website. ... Online Art Market Places And Online Art Galleries. ... Skyrocket Your Mailing List. ... Use Your Blog To Build A Buzz Around Your Art. ... Rock Social Media And Get Your Work Noticed Around The Globe. ... Get Your Followers To Promote You. ... Cross-Promote With Other Artists. More items... •

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Create An Irresistible Online Presence With Your Website

There is no way around – you must have a website.

Most art world professionals and art buyers consider it unacceptable not to have one. Galleries, curators, collectors and press rely on your websites to quickly find accurate, up-to-date information. Whether you’re networking, applying for a project, or submitting your work for an art competition, it’s important to have a place where you can direct people to see your work. A basic website is easy to put together, cheap to maintain and a great way to make your work accessible to a wider audience. Apart from your studio, it’s one of the only places where you have total control over how people view your art. Build a website to showcase your work. Choose a layout that is attractive and easy to navigate. Aim for a fresh and modern, but timeless look.If you don’t know how to set up a website, take a class or get a friend to do it or you. There is really no excuse not to have one.

Curate Your Work

It can be tempting to show off all your work online but be selective when choosing what to include.If your website includes too many examples of your work, visitors are less likely to view them all. Some of your best pieces may never get seen! Or, if you include pieces that don’t represent your best work, they can distract potential clients from the rest—and make your entire body of work seem weaker overall.

Turn Your About Page Into A Masterpiece

Make sure your website has an artist statement and an about page.

Your about page is a very important tool. It’s where you tell your story. As mentioned before, your story is important and helps sells your art. Your story allows potential clients to get to know the artist behind the art. More important, the right people will connect with your story and you can start building your audience - one person at the time.

Artist statement

An artist statement describes how you work and what your art means.You’ll need your statement available on your website and also when you to submit your work to art competitions. It’s a cornerstone of creating your brand identity as an artist.

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Online Art Market Places And Online Art Galleries

Many artists offer their work for sale through a wide range of online marketplaces, print-on-demands sites and galleries. Some well-known sites attract a huge audience and can generate sales worldwide. The challenge is ensuring that your work is visible on platforms that are used by so many artists. Some online galleries are open to any artist who pays a monthly or yearly fee while others are by invitation only. Terms and conditions vary greatly so make sure you read them before signing up.

Print on demand

There are sites that hold a database of artist images that they print on demand in different formats and sizes and on different products. The site takes care of printing, production and dispatch. However, the same as with all the marketplaces, there is no guarantee that a sale will be made.

Online art galleries

riseart.com

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Skyrocket Your Mailing List

One of the most valuable business assets that you can create as an artist is a list of people who are interested in your work or have bought from you in the past. Once you have your audience’ email address, you can let them know you have new art for sale. Having a list of customers makes it easier for you to generate new revenue and create a buzz about new work. It is much easier to sell to collectors who are already familiar with your work then attracting new buyers. In addition, having a list of interested collectors can help you get you into existing brick and mortar galleries.

So, focus on gaining e-mail subscribers.

Start by collecting names, email address and physical addresses.

Encourage your website visitors to sign up to your mailing list. You need to have a mailing list sign up option on your website. This is where visitors sign up to your mailing list electronically. The email marketing service you decide to use will usually have tools such as a sign-up box for your website to help you grow your list.

Can you offer a discount or free delivery for everybody who signs up to your mailing list?

Perhaps you can give away some valuable information in exchange for an email address. Put in the extra work to build your mailing list. It will be worth it in the long run.

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Use Your Blog To Build A Buzz Around Your Art

Adding a blog to your website is a great way for a potential customer to find out more about you. Let your readers know what matters to you. Blog posts also offer a chance to show off your value as an artist. Whether you’re giving a behind-the-scenes look at your process, or providing some tips for your fellow artists. Info-packed blog posts give an insight into what makes you tick and what you care about. Furthermore, they demonstrate your wealth of knowledge and position you as an industry leader. Think of your blog not just as a way to promote your art but as a means of participating in a wider conversation about topics you care about.

Rock Social Media And Get Your Work Noticed Around The Globe

Social media is a great tool for growing the audience for your art. Think about what you would like to achieve through social media. As mentioned before, have a goal. Having a goal makes it easier to track your progress and identify areas which need more work.Start by creating a social media strategy based on your goals.

Consider the following when planning your strategy:

What do you want to get out of your artist promotion campaign?

What type of audience do you want to target?

Which platforms you are going to use?

If you’re using your personal social media accounts to promote your art online, consider creating business accounts across all platforms you’re using. This will make you look more professional. It will also give you access to more analytics tools to enhance your social media marketing strategy.

Peer-to-peer promotion should be part of your social media strategy.

Get creative and find ways to get your followers to promote your work.

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One way to do that is with contests. For instance, some companies offer free products as prizes and ask participants to enter the contest by making a post that mentions the company or product. For example, you could ask the participants to create a post about their favorite piece from your website and offer one of your artworks as a prize. This way, you’ll have participants showing off your work to the people in their networks. There are lots of artists out there in the same position as you: they’re also looking for ways to promote their work. So, one easy way to get some free artist promotion is to agree to cross-promote with another artist. It can be as simple as creating posts that highlight the artist’s work and what you like about it, with an agreement that they will do the same.It’s an art marketing win-win situation: you’ll both get more ‘eyes’ on your work. Since everyone’s taste in art is different, you can cross-promote without worrying about sending potential clients to a competitor.

Your Press release

A press release can be a cost-effective way of creating a buzz around your artwork. A press release in a magazine or digital media gives you credibility. It enhances your reputation and for some buyers seeing your work in a magazine might give them the confidence to buy it.

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Raise Your Profile With Art Competitions

An art competition can be excellent in raising your profile. If you manage to win, not only will you earn attention for your art, but it also shapes your reputation as a great artist. Even if you don’t win the competition, entries are often shared by the organisers on social media, and many competitions will show off runner-ups and mention recently submitted entries.

Apply For Grants

Getting awarded an art grant gets your art noticed and raises your reputation as an artist. Selected artists can benefit from media coverage, and organizations that give art grants like to promote the artwork they’ve supported. There are many art grants available. Look for ones that are the best fit for your artwork and get started on writing that winning application.

Check Out Public Funded Opportunities

Stay in touch with local council and galleries. It's a great way to learn more about their art policies and information about local arts funding. Furthermore, they can provide exhibition opportunities in publicly owned galleries and spaces which are partially funded by public money.

The selection process and what theses galleries offer vary greatly.

It may include:

Grants for specific projects.

Subsidised studio space.

Exhibitions and exhibitions space.

Showing art in public buildings.

Employing artist to work with schools.

Thrive With The Support Of An Artist Organizations

Besides offering tons of networking opportunities, artist organizations can provide workshops, artist promotion and advocacy, resources, and more. There are many different artist organizations available. Check out what is on offer in your local area and look for any organizations you might like to join.

Resources

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