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Are art prints worth selling?

Prints are often seen as mass-produced copies of famous artworks that are just not that valuable or worth investing in. But nothing can be further from the truth. Prints can be just as valuable as any other artwork and certain prints are known to reach seven or eight-figure prices at auctions.

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What if a print doesn't have a number but an A/P or a P/P marking on it? Does that mean it's fake? Absolutely not! Apart from your regular "numbered" prints, every edition can have one or several special kinds of prints called trial proofs, artist's proofs, bon à tirer proofs and printer's proofs. During the printmaking process, the artist tests various ideas, colors, and compositions. These prints pulled out during various working stages are called trial proofs. Trial proofs can show only a part of an incomplete print and they always differ from the final piece. When the artist is satisfied with the finished plate, a B.A.T. proof is made. B.A.T. is short for "bon à tirer,” a French expression meaning ready for printing. B.A.T. proof serves as an example of how a final art piece should look like. B.A.T. proofs are sent to the printer to ensure that the entire edition matches the artist's original vision. Artist's proof (also known as épreuve d'artiste, or E.A) is an impression of a print, taken during the printmaking process to review the state of a plate. In the past, artist's proofs were the first prints pulled off a fresh plate but nowadays an artist's proof can be pulled out at any time during the print run. Artist's proofs are identical to standard edition prints, but unlike regular prints with fractions, these prints are usually marked with A/P (or E.A). Artists usually keep artist's proofs for themselves so that they can borrow them to various institutions for exhibition purposes when the rest of the edition is sold out. The number of artist’s proofs may vary, but they shouldn't exceed 10% of the limited edition run. Apart from trial and artist's proofs, you may also encounter a print marked with P/P or H/C, which is short for printer's proof and hors d commerce proof. Printer's proofs are complimentary prints given to the publisher. There's just a handful of these and their quantity depends on the number of printers involved in the printing process (each printer gets one proof). H/C proofs or hors d commerce proofs (which in French means do not sell), on the other hand, are intended to serve as samples that artists present to dealers and galleries. Artist's proofs, printer’s proofs, H/C proofs and trial proofs aren't meant to be sold, but often they too find their way to the market. Proofs are particularly desirable among collectors due to their rarity, or in case of trial proofs, their ability to provide valuable insight into the artist's creative process. With so many things to consider, collecting prints can seem like a complicated endeavor. But if you do your research right and find out who is the artist and the printer, how the print was made, how many of them were made, and how many editions have been made, you will be on a good way to determine the real value of a print.

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What are the 6 P's of creativity?

He considered the six Ps of creativity – Process (cognitive), Product, Personality, Place, Persuasion and Potential.

I have studied creativity and innovation extensively in the past and admire the work of people such as Bird, Buzan, Cabral, De Bono, Doblin, Grundy, Hayes, Henry, Kirton, Kline, Perkins, Snowden, Sternberg, Thomke and Wallace to name a few.

Big C Creativity

The psychology of creativity applies empirical, scientific rigour to the study of pioneering creativity – which is sometimes called “big-C” creativity. Simonton (University of California) defines big-C creativity as “a person solving a problem or creating an object that significantly impacts how others think and live their lives”. He considers two aspects – originality and functionality.

Theories of creativity

In 1950, psychologist J P Guildford challenged the research community to study creativity and was the first to differentiate between convergent and divergent thinking. Many psychologists study “little c” creativity – the stuff of everyday life. There are many creativity theory models including those from the realms of developmental psychology, psychometric, economic, stage, cognitive, problem solving, expertise based, evolutionary, typological and systems theory.

Six Ps of creativity

Sternberg called his theory “investment theory” – and notes that people buy low and sell high – they generate and pursue ideas and concepts that seem unusual and out of the mainstream which have the potential for the most growth. He also saw creativity occurring at the confluence of several factors. He considered the six Ps of creativity – Process (cognitive), Product, Personality, Place, Persuasion and Potential.

Personally, I prefer the six faceted snowflake model by Perkins (see above).

These and related topics are explored further in the occasional course that I run called “Problem solving, creativity and innovation” for the PM Forum. http://www.pmforum.co.uk/training/index.aspx

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